Evoluzione Google-Alphabet: l’abc dei progetti e delle idee

Written by Insem Webmarketing on . Posted in Google, MOTORI DI RICERCA

 

“Google is not a conventional company. We do not intend to become one.” 

Larry Page e Sergey Brin, Google Announces Plans for New Operating Structure, August 10, 2015

Alphabet-Google

Questa estate è nato Alphabet, il contenitore di tutte le idee ed i progetti di Google, con un indice alfabetico, presente sin dalla url,  che ci guida nel variegato universo che Larry Page e Sergey Brin stanno tracciando.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google. This newer Google is a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead. What do we mean by far afield? Good examples are our health efforts: Life Sciences (that works on the glucose-sensing contact lens), and Calico (focused on longevity). Fundamentally, we believe this allows us more management scale, as we can run things independently that aren’t very related.”

Un universo fatto di ricerche sull’ intelligenza artificiale con il Deep Learning, ma anche di progetti falliti e a volte riusciti, altri in corso, altri solo immaginati. Dalle auto senza pilota alle ricerche sul diabete, al progetto Sidewalk Labs per la gestione del  traffico nelle città: Alphabet, una vera e propria azienda acquisita da Google, consentirà un maggior controllo su vari progetti e la possibilità di concentrarsi sui più riusciti.

“We did a lot of things that seemed crazy at the time. Many of those crazy things now have over a billion users, like Google Maps, YouTube, Chrome, and Android. And we haven’t stopped there. We are still trying to do things other people think are crazy but we are super excited about.”

Oggi il core business di Google resta la ricerca, unita alle mappe, ai profitti ottenuti con il sistema operativo Android, le app ed il progetto Calico ( per studiare la longevità, di recente in collaborazione con il Broad Institute,  centro di ricerca biomedica e genomica fondato dal MIT (Massachusetts Institute of Technology e Harvard University).

“Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.”

Alphabet quindi farà spazio a tutte le varie anime dell’azienda e da subito è stato successo, al punto che le azioni di Google hanno registrato, immediatamente dopo l’annuncio, un +7%.

Appoggiato dai mercati, il progetto, che ha al suo centro il motore di ricerca Google continuerà ad incassare la maggior parte dei ricavi dalla pubblicità, da Android e da Chrome con il 90% del fatturato.

“For Sergey and me this is a very exciting new chapter in the life of Google—the birth of Alphabet. We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations, and is the core of how we index with Google search! We also like that it means alpha‑bet (Alpha is investment return above benchmark), which we strive for! I should add that we are not intending for this to be a big consumer brand with related products—the whole point is that Alphabet companies should have independence and develop their own brands.

We are excited about…

  • Getting more ambitious things done.
  • Taking the long-term view.
  • Empowering great entrepreneurs and companies to flourish.
  • Investing at the scale of the opportunities and resources we see.
  • Improving the transparency and oversight of what we’re doing.
  • Making Google even better through greater focus.
  • And hopefully… as a result of all this, improving the lives of as many people as we can.

What could be better? No wonder we are excited to get to work with everyone in the Alphabet family. Don’t worry, we’re still getting used to the name too!”

Google, che resterà per ora e probabilmente a venire la maggiore controllata di Alphabet, potrebbe essere in futuro ricordata come l’azienda da cui tutto è cominciato.

And this is “just the beginning…”

Fonte: Alphabet

Fonte immagine: thenextweb.com

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